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(February 23, 2010) PLANO, TX – tangle.com, the world’s largest Christian online community, today announced a multi-year licensing agreement with Christian recorded music, distribution, and music publishing company EMI Christian Music Group (EMI CMG) for audio and video streaming, giving users of the world’s largest online Christian community unlimited access to some of the biggest names in gospel music – including TobyMac, Chris Tomlin, Steven Curtis Chapman, Amy Grant, Jeremy Camp, Newsboys, Underoath, David Crowder*Band, Thousand Foot Krutch, Matthew West and Bill & Gloria Gaither.
The partnership brings together tangle.com’s average of 2.5 million unique monthly visitors and nearly a million registered users with the digital distribution leader in Christian music¹. Under the agreement EMI CMG gives tangle.com users access to authorized videos and recordings, including user-generated content, of all EMI CMG and digitally distributed label artists. tangle.com will provide content aggregation, distribution and syndication, including ongoing promotions that will feature EMI CMG artists in highly visible positioning.
tangle.com CEO Trey Bowles said, “Music has become fundamental to tangle’s social networking community and with more than 50 percent of our searches looking to connect to music related content, it is one of the most important content elements on tangle.com. We sought a partnership specifically with EMI CMG because of the quality, creativity and integrity of the EMI roster and we look forward to helping them build meaningful interactions with their fans.â€
“Our new partnership with tangle.com is niche marketing at its most powerful. EMI CMG can expand the impact of our artists by exposing their music directly to millions of Christian music fans who have chosen tangle.com as their preferred choice for social networking and online sharing. We see it as a great opportunity to create deeper engagement between artists and fans,†said Bill Hearn, president and CEO of EMI CMG.
As this agreement is announced, TobyMac is featured prominently on tangle.com for his new CD Tonight which hit the Billboard Top 200 chart at #6 last week. Positioning on tangle.com will assure every visitor to the site will see the promotion for TobyMac’s new CD and is typical of those that EMI CMG will continue to work with tangle. Promotions may include featured videos and music downloads, full-length album stream parties, artist devotionals, retail banner ads, homepage positioning, contests and sweepstakes and more.